MVWI (Murray Valley Winegrowers Inc) is the leading advocate for grape growers in the Murray Darling and Swan Hill regions. Backed by the growers, their mission is to protect and enhance the interests of winegrape growers through advocacy, information sharing, and promoting sustainable growth opportunities. By connecting growers with wineries, advocating within government and industry, and providing market insights, MVWI serves as a valuable resource for grape growers, ensuring their voices are heard and their needs are met.
We worked closely with MVWI to develop compelling and engaging content that showcased the unique stories, heritage, and quality of the Murray Valley wine region. Our team created visually appealing materials and design elements that captured the essence of MVWI and the beauty of their wine offerings. Through strategic branding initiatives, we helped MVWI establish a strong and cohesive visual identity that resonated with their target audience and set them apart in the wine industry. Our collaborative efforts with MVWI helped them effectively communicate their message, promote their members' wines, and elevate the profile of the Murray Valley wine region as a premier destination for wine enthusiasts.
The newly developed brand concept blossomed from a vibrant snapshot of the grape growing culture and community processes. The organic and infinitely growing brandmark with a fresh new photo library brings this brand to life. The website was designed and developed in tandem with the brand refresh. Content and user experience simplified down into an easy and scalable CMS for future use.